降价销售 APPLIED MATERIALS 1270-90045
GE数字化业务创立的意义,和如今被出售一样,有着鲜明的时代背景。别忘了,生产力才是工业组织形态变化的主要因素。这也是当初伊梅尔特带领GE毅然转型的核心原因。
上一个十年,和数据为社会进步带来巨大的价值,全球企业都在进入信息、重新革变生产力创造的新时期,数字创新的快速传播将重新开启工业生产率的增长和市场的规模化。转型历来迅速的GE成为了道琼斯工业指数1898年建立以来存在的公司。
在前100年间,GE专注于工业化设备。而在美国互联网腾飞的二十多年间,GE开创了大量具有商业价值的服务,GE开始意识到,自己在卖出飞机发动机、燃气轮机或设备后,在售后服务领域仍然存在着巨大的商业空间可以。沿着这条路继续发展,GE的火车机头、风力涡轮和其他工业设备会更加数字化。
无论是工业设备生产中无法收集处理数据的遗憾,还是工业设备本身的效率低下,都是对GE数字化转型战略逻辑的解释。被伊梅尔特引用多次的案例是南卡罗莱纳州格林维尔市,通过数字技术对设计和生产的改进,GE制造的涡轮发动机,设备的上市时间从通常的5年到了1年半。效率过2倍。
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